NuGo - Our Story
Nutrition Bars by NuGo
Don't be fooled by meal replacement bars and protein bars that claim to be made from chocolate, but are really using imitation ingredients. NuGo Nutrition bars are the real thing, using only the finest and best tasting ingredients to make superior protein bars and meal replacements. With NuGo, you get the best tasting authentic chocolate flavour that your customers demand in a protein bar that is ideal for many types of healthy lifestyles including low carb, sugar-free, diabetic, and many more.
NuGo - Fast Facts
Your name: David Levine
Year the company was started: 2001
Company brand tagline: Better You, Better Planet
Where are the products made: Pittsburgh, Pennsylvania
What is the ‘key ingredient’ that makes your product line special?
We are unique leaders in our category by only stating and using Real Dark Chocolate on bars coated with real dark chocolate. Real dark chocolate has an indulgent taste. The natural cocoa butter melts first, providing a velvety texture that rolls over your tongue, releasing the full indulgent dark chocolate experience.
The bars contain natural cocoa butter and no palm kernel oil.
Chocolate flavored using palm kernel oil does not melt, imparting a waxy texture and an overly sweet taste. Palm kernel oil is 88% highly saturated fat that raises LDL (bad) cholesterol. Palm oil production is a major source of deforestation and major harm to wildlife. According to National Geographic, over 150,000 orangutans were lost due to palm oil production since 1999. We're proud to not be using palm kernel oo
Interview with David Levine, President of NuGo
LCG Foods sat down with NuGo's President, David Levine, and asked him some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
What motivated you to start your company and create the products that we see today?
Our founders were tinkering in the kitchen trying to crack the code on taste and better-for-you foods, after realizing many protein snacks were not healthy or tasty. Twenty years ago, just as we do today, we recognized that being unique and different is a winning formula. We pioneered real dark chocolate coated protein bars for many lifestyles. We make protein snacks that are honest, tastier, and healthier for the whole family by satisfying specific dietary lifestyles, including vegan, gluten-free, low-sugar, no-added-sugar, and non-GMO.
What are your company’s core values?
At NuGo Nutrition, we value a better tasting product that is better for you and the world.
If you could tell a retailer three things about what makes your brand different, what would they be?
a. NuGo uses real dark chocolate as the coating on gluten-free NuGo Dark and NuGo Slim. Other prominent bar companies are deceiving the public, using fake chocolate that replaces the natural cocoa butter with palm kernel oil and still labeling it dark chocolate. Additionally, NuGo Slim is a better option for weight management, for diabetics to maintain steady blood sugar, low carb diets, and overall healthy snacking with a certified and tested incredibly low glycemic index. NuGo Slim does not contain malitol or artificial sweeteners that are known to be harmful to this category of consumers.
b. NuGo Egg White Protein Bars are exceptional tasting whole food, no sugar added, paleo protein bars
c. NuGo Protein Cookies with 16 grams of plant-based protein taste better and have far fewer ingredients than the leading competitor. What also makes NuGo Cookies unique is that they are gluten-free and do not use palm oil or margarine.
What are some of the challenges that you’ve overcome to bring your business to its current state?
Real dark chocolate is more costly than fake chocolate-flavored, unhealthy palm kernel oil that does not require more expensive temperature control shipping. Canada is a cooler-weather country so why are other bar companies using palm kernel oil and deceptively labeling dark chocolate? Simply put, it is to save money. They value their bottom line over your health and our planet. Palm oil is much cheaper than cocoa butter and doesn’t require more expensive temperature control shipping.
For example, take a look at one of our competitors labels. If they label dark chocolate in the flavor panel, read the ingredients and you will see palm kernel oil or another vegetable oil. This is dark chocolate deception! You are not getting real dark chocolate, you are getting fake chocolate.
We overcome this challenge by having a tastier product and educating the consumer on real vs fake chocolate. In addition, having distributors like LCG that support us by allowing us this space to educate the consumer is a great help.
Thank you LCG for being a great supporter of NuGo.
What do you enjoy doing outside of work?
We take NuGo bars and cookies with us everywhere and share them with family and friends. They are the ideal snack for running, traveling, or anywhere. .
NuGo - Featured Products
NuGo Bars - When we say dark chocolate - we mean it.
Real Ingredients - Real Health Benefits
NuGo Dark bars use only REAL dark chocolate, which has REAL health benefits (and melts in your mouth with REAL chocolate flavor!). Other chocolate nutrition bars choose to use lower quality ingredients & nasty palm oil. NuGo places health & taste over saving money on cheaper ingredients.
Add a unique, high quality and healthy brand to your store today, your customers will love it!
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Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing all the NuGo bars , or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4hrs.