SugarLike - OUR STORY
SugarLike - Fast Facts
Your name(s) and position(s):
Founder/President: Lily Zou
Co-Founder/Vice President: Harvey Martens
Year the company was started: 2010
Company brand tagline: Zero Calories - Zero Compromise; Looks Like Sugar, Tastes Like Sugar, Use Like Sugar, without the calories
Where are the products made: Company headquarter is in Burnaby and products are manufactured in Canada.
What is the ‘key ingredient’ that makes your product line special?
Encapsulated Natural Sweetener - evenly distributed sweetness and taste, no after-taste, sugar-like appearance and texture, easy application, high solubility.
Interview with Harvey Martens, Vice President of SugarLike
LCG Foods sat down with SugarLike's Vice President, Harvey Martens, and asked him some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
What motivated you to start your company and create the products that we see today?
Lily Zou created SugarLike® to be a healthier sweetener. Let people enjoy sweet foods without compromising their health. The biggest motivation was her aunt. Lily’s aunt had a real sweet tooth. Auntie’s baked goods brought the whole family together. She was the foundation for our strong loving-family. But she passed away too soon. Because of diabetes. Ever since, Lily has been creating sugar-free recipes for sweet foods and beverages
What are your company’s core values?
a. Customer Satisfaction: We develop the best-tasting sweetener alternative that can be used, shared and loved by everyone. Our product is calorie-free, sugar-free, gluten-free, GMO-free, 100% natural and plant-based. Whether our users are vegans, ketogenic, diabetics or just simply looking to stay fit and healthy, they can all enjoy our products, guilt-free!
b. Quality: We want to make our world a better place through healthier sweetener alternatives. For this reason, we were determined to create healthy sweet solutions that not only taste and look like sugar, but can be easily substituted for sugar in all applications. With our unique encapsulation technology and highest-quality ingredients, we made this come true. Our sugar-free sweeteners taste sweet like sugar without any off-taste, looks and feels like sugar, and most importantly, can be substituted spoon for spoon.
c. Health and Environment: We are committed to transparency. Our ingredients are 100% naturally sourced and plant-based. We do not use any GMO or artificial ingredients in our products.
If you could tell a retailer three things about what makes your brand different, what would they be?
a. Health. We only select the highest-quality ingredients for our products. They are all 100% natural, plant-based, non-GMO, and do not contain any artificial ingredients, which makes it ideal for everyone particularly diabetic users and those sensitive to allergens.
b. Taste and quality. Our encapsulated sweeteners have proven to be better tasting through a sensory test. Our sweeteners taste sweet like sugar and do not have the off-taste or aftertaste that most stevia-based sweeteners have.
c. Convenience. Our encapsulated sweeteners have been formulated for a straight-forward cup for cup substitution for sugar. With our encapsulation technology, we were able to develop natural sweeteners that when used in bakery and dessert, are easily dissolved and have an even distribution of sweetness and taste just like sugar.
What are some of the challenges that you’ve overcome to bring your business to its current state?
Natural sweeteners have a fine powder consistency that flies into the air and sticks to the back of the throat. It was hard to sprinkle on cereal or fruit. Typical solution to this problem was a chemical flow agent. Since we do not accept anything artificial, we found another way; our encapsulation process which delivers free flowing crystals without adding flow agents.Without a large marketing budget, we faced difficulties getting into wide distribution. We started with a soft launch through LCG distribution and avoided large distributors.
What do you enjoy doing outside of work?
Making new healthy foods; sugar-free ice cream, sugar-free pancakes, sugar-free chocolate, no sugar added juice, sugar-free jerky, to enjoy with family and friends.
SugarLike - Featured Products
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing all the SugarLike natural sweetener , or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4hrs.