LCG Foods Partners with Butterly

FOR IMMEDIATE RELEASE Toronto, ON, April 7th, 2026

LCG Foods Distribution Partners with Butterly to Give Canada's Founder-Led Food Brands Access to Consumer Advocacy at Scale The three-year exclusive partnership adds consumer advocacy, including trusted reviews, social content, and peer-driven social proof to the LCG Foods Growth Platform, the first national distribution partner in Canada to offer integrated consumer advocacy infrastructure to its brands.

Key Facts

• LCG Foods Distribution and Butterly have signed a three-year exclusive partnership effective April 2026
• LCG Foods brand partners gain access to Butterly's consumer advocacy programs through the LCG Foods Growth Platform
• The program is a specially designed program that combines product discovery, ratings and reviews, high-quality social content, drive-to-store activation, real-time data and AI-powered insights, review syndication, and embeddable social and review content to help brands build trust, generate credible proof, and drive purchase at retail and online.
• 87% of Butterly Advocates share product experiences with others outside the platform; 99% feel comfortable sharing fully honest reviews (Butterly 2026 Trust Index, 2,100 Canadian respondents, Q4 2025)
• LCG Foods Distribution is a national food distributor supplying more than 1,000 retail locations and representing over 150 better-for-you food and beverage brands across Canada

TORONTO, ON, April 7th, 2026, LCG Foods Distribution, a national food distributor supplying more than 1,000 retail locations and representing over 150 better-for-you food and beverage brands, today announced a three-year exclusive partnership with Butterly, Canada's leading consumer advocacy platform, giving LCG Foods brand partners access to authentic consumer reviews, user-generated social content, and peer-driven social proof through the LCG Foods Growth Platform. The partnership addresses a gap that founder-led food brands across Canada consistently face. The traditional distribution model was built for a different era, large brands, big marketing budgets, slow product cycles. The brands being built today are different. They are founder-led, social-first, and grow through community and story rather than advertising spend. For most of them, distribution has functioned as a necessary cost rather than a genuine growth opportunity. They get a listing. The rest is up to them. LCG Foods was built to change that, developing a growth platform that goes beyond logistics to create real growth opportunities for founder-led brands and connect them to the infrastructure they need to build real momentum in Canadian retail. The Butterly partnership is the latest and most significant addition to that platform.

"The brands we work with today are founder-led, social-first, and growing through community rather than advertising budgets. LCG Foods was built to give them more than a listing. The Butterly partnership expands what our Growth Platform can create for them, and it is the clearest signal yet of the kind of company we are building. The Next Big Thing starts here."

Paul Yip, Owner/Founder, LCG Foods Distribution

Beginning April 2026, LCG Foods brand partners gain access to the LCG x Butterly program through the LCG Foods Growth Platform. It is a specially designed program that brings together consumer advocacy at scale, including ratings and reviews, high-quality social content, drive-to-store activation, real-time data and AI-powered insights, review syndication, with embeddable social and review content to major retail and e-commerce platforms. The program is backed by data from the Butterly 2026 Trust Index, a study conducted with 2,100 Canadian consumers in Q4 2025. The findings show that 87% of Butterly Advocates share their product experiences with friends, family, or online audiences outside the platform, and 99% feel comfortable sharing fully honest reviews, including negative ones. Social proof built on that foundation is credible, compounding, and increasingly the signal that both consumers and retail buyers use to evaluate whether a brand has genuine traction. Eatable, a Canadian food brand already working with Butterly through LCG Foods, reflects the kind of result the program is designed to deliver. 

"Our team has had an amazing experience with Butterly and the quality of the content coming through has exceeded our expectations. We found the creators interpreted the briefs really well and really embodied what was asked. I also liked how a number of creators took the time to write a review on our website and sign up for our affiliate program, which has been an extra bonus."

Charlene Li, Co-Founder and CEO, Eatable

"LCG Foods understands what founder-led brands actually need to build momentum after they get listed. That alignment is exactly why this partnership makes sense, and why we structured it as a long-term exclusive."

Ali de Bold, CEO, Butterly

LCG Foods brand partners can learn more about the LCG x Butterly program at butterly.com/lcg or by contacting partners@butterly.com.

Frequently Asked Questions

What is the LCG x Butterly program?

The LCG x Butterly program gives LCG Foods Distribution brand partners exclusive access to the LCG x Butterly program through the LCG Foods Growth Platform. It is a specially designed program that combines authentic consumer ratings and reviews, high-quality social content, drive-to-store activation, real-time data and AI-powered insights, and review syndication, with embeddable social and review content for better-for-you food and beverage brands.

Who is this program for?

Better-for-you food and beverage brands distributed by LCG Foods Distribution across Canada, including brands in natural, organic, clean conventional, gluten-free, and purpose-led categories.

Why does social proof matter for food brands specifically?

In the better-for-you food and beverage category, brands grow through community, founder story, and peer recommendation rather than advertising budgets. Social proof, real consumer reviews and UGC, is the primary signal that influences purchase decisions at shelf and increasingly shapes which brands retail buyers choose to list and support.

What makes Butterly's content credible?

Butterly Advocates receive products to test and share honest feedback, they are not compensated to say something positive. The Butterly 2026 Trust Index found that 99% of Advocates feel comfortable sharing fully honest reviews, including negative ones, and 95% are confident that brands actually listen to and act on their feedback.

About LCG Foods Distribution

LCG Foods Distribution is a national better-for-you food and beverage distributor with nearly two decades of experience, supplying more than 1,000 retail locations and representing over 150 brands across natural, organic, keto, vegan, gluten-free, and specialty food categories. LCG Foods has built a growth platform that creates opportunities for founder-led brands, connecting them to distribution, marketing activation, and consumer advocacy programs designed to help them build real momentum in the Canadian market. lcgfoods.com

About Butterly

Butterly is Canada's leading consumer advocacy platform, connecting brands with a national community of Advocates who test products and share honest, experience-based feedback through reviews, social content, and word-of-mouth. Founded as ChickAdvisor in 2006, Butterly has nearly two decades of experience helping brands across food, beverage, beauty, health, household, and a wide range of other categories generate credible consumer proof, actionable insights, and social content that drives purchase decisions at retail and online. butterly.com

Media Contact

Barron Lau, Marketing Director, LCG Foods Distribution [barron@lcgfoods.com]

Program Inquiries

partners@butterly.com | butterly.com/lcg