Simplify Foods – Stories Worth Telling

 

Simplify Foods

 


 

Simplify Foods

Everday eating, made simple and effortless!

Simplify Foods exists for one simple reason: to simplify better eating for real, busy lives. It is everyday cooking made smarter through our uniquely delicious and healthy line of wholesome foods, all freeze-dried to perfection. Our mission is to make nutritious, flavourful and quality food that does not demand hours of prep or a long complicated ingredient list.

Our signature offering is a line of clean, honest, and wholesome freeze-dried soups crafted to honour soups in its truest form. Prepared using carefully selected ingredients and preserved at peak freshness, our soups outperform traditional formats in both taste and consistency. Every pack delivers convenience, clean ingredients, and real taste that comes alive in seconds.

 


 

Simplify Foods - Fast Facts

  • Shelf life: 12 months at ambient temperature

  • Nutrient retention: 95% of nutrients preserved through freeze-drying.

  • Flavour retention: 100% of flavour locked in through freeze-drying.

  • Prep time: Ready in under a minute (just add hot water and stir!).

  • Formats: Delicious range of Soups in a home-use pack that makes 2 full servings (Launching soon in single-serve on-the-go packs).

  • Unique Flavours: A range of bold & distinctive flavours brought to Canada for the very first time ever.

  • 100% Clean label: No preservatives, no artificial additives, no fillers, no flours, no starches - just whole & wholesome ingredients.

  • Sourcing: Consciously sourced Ingredients from trusted suppliers and mindful farmers and local native communities.

  • Storage: Lightweight, compact packaging. Easy to store, ship, and stack.

 

 


 

Exploring the Vision and Core Values of Simplify Foods

LCG Foods engaged in a discussion with the Co-founder & COO of Simplify Foods, Shreyas Raghav, to better understand the brand's mission, core values, and other topics that we thought our retail partners might want to know.

 

What was the inspiration behind Simplify Foods?

Simplify Foods began with a very simple observation. Most people genuinely want to eat well, but everyday life gets in the way. Between work, family, and the constant rush, cooking from scratch is not always possible. We saw people settling for meals that were convenient but not necessarily good for them, and we knew there had to be a better way. Simplify Foods was created to bridge that gap. We wanted to make real food accessible, quick, and consistent without losing the honesty of home cooking. Our goal was to remove the stress from eating well and make it something everyone could enjoy, even on the busiest days.

 

What sets Simplify Soups apart from other instant soup options?

Most instant soups rely on fillers, starches, preservatives, or artificial flavouring to achieve consistency or shelf life. At Simplify Foods, we take a different approach. We start with real ingredients, cook them the way you would in your own kitchen, and then freeze-dry them to preserve 100% flavour, nutrition, and freshness. The result is a soup that tastes honest and homemade without the heaviness or compromise of traditional ready-to-eat products.



Why freeze-drying, and what makes it special?

Freeze-drying is more than a method. It is the heart of our product development philosophy. By gently removing water at low temperatures, we retain nearly all nutrients and preserve complete flavour integrity. The result? Longer shelf life without preservatives, minimal prep, and food that tastes just as fresh months later as the day it was made. This is a key reason why our soups are consistent and easy to enjoy anytime, anywhere, all year round.



What does “clean label” mean to you, especially in a convenience-food business?

Clean label is not a buzzword for us. It is our promise. We never compromise on quality. Every Simplify Food product has a transparent ingredient list. No hidden chemicals, no preservatives, and no artificial flavouring. We want our customers to trust every spoonful, whether they are eating at home, at work, or on the go.



Who is Simplify Foods for?

Simplify Foods exists to make better eating easier for people with real lives. For those balancing health, work, and everything in between, it is food that fits into your life, not the other way around. It is ideal for busy professionals, students, parents, or anyone who values good food but wants to avoid the mess and the stress. Shelf-stable, consistent, and endlessly adaptable, Simplify Foods is a winning choice for both everyday home cooks and curious new foodies.

Learn more at www.simplifyfoods.com

 

 

 

 

 

 

 

 

 

 

  Check out all the items from Simplify Foods here!


 

Why LCG Foods?

If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.

 

At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.

 

We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.

 

Get started today by browsing Simplify Foods products, or take a look at our full catalogue and if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.

 


Request Wholesale Pricing - Account Setup