NUCO – Stories Worth Telling

NUCO Coconut Wraps & Cereal
NUCO brings clean-label innovation to the shelf with coconut-based foods designed for today’s health-conscious shopper.
NUCO Coconut Wraps are Certified Organic, gluten-free, grain-free, vegan, Paleo- and Keto-friendly, with approximately 60–70 calories and just 4 net carbs per wrap. Available in Original, Turmeric, Moringa, and Cinnamon, they offer a versatile alternative to traditional tortillas for meals, snacks, and recipes.
NUCO Coconut Crunch Cereal delivers satisfying crunch with simple ingredients and no added refined sugar. Available in Original and Cinnamon, it is Certified Organic, gluten-free, grain-free, and ideal as a cereal, topping, or grab-and-go snack.
Together, the line gives retailers distinctive, better-for-you options that meet growing demand for organic, plant-based, gluten-free, and grain-free foods.
NUCO - Fast Facts
NUCO Fast Facts
Coconut Wraps
Coconut Crunch Cereal
Why NUCONUCO gives retailers distinctive products that cross multiple consumer trends: organic, plant-based, gluten-free, grain-free, lower-carb, clean-label, and simple-ingredient eating—while delivering the convenience and versatility shoppers want. |
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Interview with Ricky Santos, President of NUCO
LCG Foods sat down with NUCO's President, Ricky Santos, and asked him some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
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What motivated you to start your company and create the products that we see today? NUCO was founded to create better opportunities for Filipino coconut farmers while introducing consumers to innovative, premium coconut-based foods. Today, that mission continues through products like our Coconut Wraps and Coconut Crunch Cereal—simple, versatile foods made for modern, health-conscious shoppers.
What are your company’s core values? Our values center on people, product, and purpose. We support coconut farming communities, responsibly source high-quality ingredients, and create clean-label products that deliver great taste, nutrition, and convenience.
If you could tell a retailer three things about what makes your brand different, what would they be? 1. Authentic coconut innovation. We create distinctive products that stand apart from traditional wraps and cereals. 2. Broad consumer appeal. NUCO reaches shoppers looking for organic, gluten-free, grain-free, plant-based, Paleo, Keto-friendly, and simple-ingredient foods. 3. A meaningful brand story. Our Filipino roots and relationships with coconut farmers give NUCO an authentic purpose consumers can connect with.
What are some of the challenges that you've overcome to bring your business to its current state? One of our biggest challenges has been introducing consumers to entirely new ways of using coconut. As interest in clean-label, gluten-free, grain-free, and lower-carb foods has grown, consumers have become increasingly receptive to NUCO’s innovative products. Recipes, demos, and social content continue to help turn discovery into repeat purchase. What do you enjoy doing outside of work? The Santos brothers enjoy traveling, staying active, playing sports, discovering great food, and spending time with family. That active, health-conscious lifestyle closely reflects the consumers and values behind NUCO.
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Check out all the items from Nuco Here!
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing all the Nuco Coconut products, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.
