Eatable – Stories Worth Telling
Eatable
Elevated Popcorn for Curious Palates
EATABLE creates premium Happy Hour-inspired gourmet popcorn infused with the flavors of wine, spirits and cocktails - Elevated snacking experiences for curious palates. EATABLE’s artisanal gourmet popcorn is hand-crafted in small batches, with non-GMO corn kernels, and locally sourced, natural ingredients. After refining their recipes alongside professional chefs and Sommeliers, Toronto couple Charlene & Vince Li created “perfect pairing” of two loves: A good snack + a good drink. We’re on a mission to make snacking exciting again, and putting FLAVOUR FIRST. No shortcuts.
Eatable- Fast Facts
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Your name: Charlene & Vince Li
Year the company was started: 2019
Where are the products made? Vaughan, Ontario
What is the ‘key ingredient’ that makes your product line special? Our “key ingredient” is our unique process of infusing the flavors of happy hour into premium popcorn. Each batch is made with care using small batch, artisanal methods with unmatched attention to detail - we double-sift to remove hard, unpopped kernels, and even bake our caramel corn in the oven to deliver a satisfying crunch. We craft our popcorn with 100% natural ingredients, non-GMO corn, locally sourced key inputs, and a touch of culinary creativity that turns everyday snacking into a moment of indulgence. It’s not just popcorn - it’s a celebration in a bag. EATABLE’s Happy Hour-inspired snacks are guilt-free indulgences and make the perfect gift, while reminding you to savour and celebrate everyday moments with those you love. EATABLE is proud to be woman-owned, minority-owned, and a Certified Plastic Neutral company. A portion of online sales is contributed in support of Second Harvest Canada. EATABLE popcorn has sold in 1600+ retail doors in Canada and the USA. They have created custom popcorn for Disney, Netflix, and even 24k edible gold popcorn for the 95th Oscars® in partnership with The Academy Museum of Motion Pictures! |
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Exploring the Vision and Core Values of Eatable
LCG Foods engaged in a discussion with the founder of Eatable, Charlene and Vince Li, to better understand the brand's mission, core values, and other topics that we thought our retail partners might want to know.
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What motivated you to start your company and create the products that we see today? As a husband-and-wife team who met in a wine-tasting class and bonded over a shared love of food and drink, we were inspired to create something that brought people together in moments of joy. The idea for EATABLE was born from our frustration in finding clean, indulgent snacks at the grocery store that were full of bold flavour, but did not have artificial ingredients or preservatives. What started as a weekend kitchen experiment quickly evolved into a gourmet popcorn brand that now delights customers at over 1600+ retail doors across North America.
What are your company’s core values?
If you could tell a retailer three things about what makes your brand different, what would they be?
What are some challenges you’ve had to overcome to bring your business to its current state? We bootstrapped EATABLE from the ground up, navigating the steep learning curve of food manufacturing, retail distribution, and e-commerce all at once. Like many small businesses, we faced the uncertainty of a global pandemic and supply chain disruptions. But our resilience, agility, and loyal customer base helped us adapt and grow. Balancing entrepreneurship with parenthood has also taught us a lot about perseverance and staying grounded in our “why.”
What do you enjoy doing outside of work? When we’re not running EATABLE, we love spending time with our two kids, exploring new food spots, and finding inspiration while traveling. Charlene is passionate about creative design and diving into personal development books. Vince enjoys basketball and catching up on the latest tech news. We try to unplug with yoga, nature walks, good wine, and lots of family movie nights (with popcorn, of course!). |
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Order all the items from Eatable here!
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing Eatable products, or take a look at our full catalogue and if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.
Request Wholesale Pricing - Account Setup