Ross Chocolates - Stories Worth Telling





Sugar-Free Diabetic Friendly Chocolate


Sugar-free chocolate for true chocolate lovers! Ross Chocolates is dedicated to providing the ultimate chocolate experience for low carb dieters and diabetics, with absolute commitment to authentic chocolate flavour. In fact, Ross Chocolate products taste so good, it's hard to believe they are sugar-free! This is thanks to the sweet taste of stevia, a natural sugar replacement. This sugar free chocolate bar has a wonderful natural sweetness, without the lingering aftertaste that other alternative sweeteners have, making Ross Chocolate products the perfect choice for chocolate lovers who want to skip the sugar and not compromise on taste.



Ross Chocolates - Fast Facts

Chocolate made with love, not sugar.

Your name:  Stefano Urbani


Year the company was started:  1998


Company brand tagline: Chocolate made with love, not sugar.


Where are the products made: 

 Port Coquitlam, BC.

What is the ‘key ingredient’ that makes your product line special? 

A selection of the finest cocoa paste, sweetened with alternative natural sweeteners that reduce carb intake and glycemic level.


Born out of frustrations of a chocolatier diagnosed with diabetes over 20 years ago, Ross Chocolates has evolved as the first choice in gourmet chocolate for diabetics and low carb and other dieters. With our Stevia sweetened chocolate, we offer a new way for chocolate lovers to enjoy chocolate that rates zero on the Glycemic Index.




Interview with  Stefano Urbani, President of Ross Chocolates

LCG Foods sat down with Ross Choclate's President, Stefano Urbani, and asked him some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know. 


What motivated you to start your company and create the products that we see today? 

A desire to produce a premium Chocolate line that Diabetics, and those wanting to reduce sugar/carbs, could enjoy. The business started in 1998 from the frustration of Bob Ross, a chocolate lover who had been diagnosed with diabetes.

He couldn’t give up his favorite treat and came up with the formula that made this brand famous in the early 2000's between the community of people with diabetes and those who wanted to cut back their sugar intake.

After Bob Ross lost a battle with cancer, I took over the business and revamped it with focus on:

a. Food quality (we received BRC certification, the highest recognition for food quality manufacturing)

b. A new product line that is using alternative sweeteners (Stevia) that are even safer for people with diabetes

c. Brand awareness (we are national sponsors of JDRF, the Juvenile Diabetes Research Foundation)

d. Wider distribution network (mainly in Canada but with the objective of developing the market in the USA)


What are your company’s core values?

Integrity, Innovation, Respect, & Teamwork


If you could tell a retailer three things about what makes your brand different, what would they be?

a. Taste & quality of ingredients 

b. Sweetened with Stevia – without the bitterness 

c. Low carbs & keto friendly 


What are some of the challenges that you've overcome to bring your business to its current state?

Having a premium product comes with a premium price. It’s been challenging at times to help the retailer understand the proposition we are offering and why our product demands a higher price than other competitive products. Having a history of consumers repeatedly purchase our products because of the great taste has shown retailers/distributors that our product is worth the higher price.

What do you enjoy doing outside of work?

Work out, ski, and travel.



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Check out all the items from Ross Chocolates Here!


Why LCG Foods?

If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.


At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.


We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.


Get started today by browsing all the Ross Chocolate Bars, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.


Request Wholesale Pricing - Account Setup