The GFB - Stories Worth Telling




THE GFB - Gluten Free Bar

Ridiculously Tasty. Protein Packed.


People living with Celiac Disease and those with gluten allergies and intolerance certainly know the struggle of finding great-tasting food options that leave gluten out of the mix, and that's the driving force behind The GFB. Founded by two brothers, both of which live gluten-free, The GFB is an exciting and innovative brand that has made a big name for itself in the health food market.

Learn more about The GFB and discover the advantages that offering this brand to your customers can bring to your business!



THE GFB - Fast Facts

Your name:  Marshall and Elliott Rader


Year the company was started:  2010


Company brand tagline: Ridiculously Tasty. Protein Packed. 


Where are the products made: Made in the USA. Headquartered in Grand Rapids, MI.





Interview with Marshall and Elliott Rader, Founders of The GFB

LCG Foods sat down with The GFB's Founders, Marshall and Elliott Rader, and asked them some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.


What motivated you to start your company and create the products that we see today? 

Back in 2008, founder Marshall was diagnosed as Celiac while his brother Elliott discovered a severe gluten intolerance. They started discussing the idea of creating a gluten-free bar business and, due to the utter lack of quality options available in the market, The GFB was born two years later. 


What are your company’s core values?

We believe in the golden rule. 

We drive simplicity at every step. 

Excellence is most often determined by effort. 

See it, fix it. 

We win together.


If you could tell a retailer three things about what makes your brand different, what would they be?

a. Our products truly taste amazing! You don’t need to be gluten free to enjoy GFBs!


b. We make the most balanced line of protein bars and bites on the market. With a healthy dose of plant-based protein paired with nuts, fruit and seeds our products keep you going longer. 

c. We make all of our own products which gives us the opportunity to do things the right way, like: 

       1. We’re a certified B-Corp.
       2. We have an inclusive hiring program (nearly 70% of                 our employees are formerly incarcerated). 
       3. We are the first zero-waste food facility in Michigan! 


What are some of the challenges that you've overcome to bring your business to its current state?

Where do we start? None of the founders had previous food experience, so everything was new. We think that may have been an advantage, but still, a lot of learning along the way!


What do you enjoy doing outside of work?

When we aren't working to drive The GFB to further success, we enjoy spending time with family + friends, staying active, and getting outside!




Check out all the items from The GFB Here!


Why LCG Foods?

If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.


At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.


We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.


Get started today by browsing all the Gluten Free Bars, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.


Request Wholesale Pricing - Account Setup