Nut Crumbs - Stories Worth Telling




Nut Crumbs

Eat well - from my kitchen to yours!


Nut Crumbs are the first keto, paleo, vegan, gluten-free, and delicious bread crumb alternative on the market. Made with premium nuts and spices, Nut Crumbs can easily replace breadcrumbs in all your favourite recipes. Nut Crumbs infuse texture and flavour into all your favourite dishes without any of the guilt. You can maintain your healthy lifestyle while still “breading” your food with a healthy, low-carb, and nut-based bread crumb alternative.



Nut Crumbs - Fast Facts

Your name:  Susan Laughlin 


Year the company was started:  We launched in August of 2017 


Where are the products made: All our products are made in San Diego, California. We are also headquartered in San Diego. 


What is the ‘key ingredient’ that makes your product line special? 

We use only premium nuts and spices and no filler!



Interview with Susan Laughlin, President of Nut Crumbs

LCG Foods sat down with Nut Crumbs' president, Susan and asked her some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.


What motivated you to start your company and create the products that we see today? 

I was looking for a low carb breading alternative that tasted delicious and could not find one in the market, so I made it in my kitchen! I wanted to create a gluten-free, low carb product without compromising flavor, using the best ingredients! All our products are keto, vegan, gluten-free, and delicious.


What are your company’s core values?

Appel Foods is passionate about providing wholesome, innovative, and delicious nut-based alternatives that replace traditional cooking methods.


If you could tell a retailer three things about what makes your brand different, what would they be?

Appel Foods is a woman owned, grass roots business. Our product, Nut Crumbs, is the first nut-based bread crumb alternative on the market. Our products are all vegan, keto, gluten-free without compromising on taste!


What are some of the challenges that you’ve overcome to bring your business to its current state?

It’s been challenging starting a specialty food business without a huge financial backing. Nut Crumbs started with a $5,000 investment from my savings in 2017. We’ve had to be very strategic in our growth strategy and are now finding ourselves on shelves next to legacy food companies that have been around for a very long time. It’s very exciting!


What do you enjoy doing outside of work?

I love to cook (obviously)! I also have three young boys who keep me very busy. 


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Check out all the items from Nut Crumbs Here!


Why LCG Foods?

If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.


At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.


We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.


Get started today by learning more about Nut Crumbs, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.


Request Wholesale Pricing - Account Setup