Eggcitables! – Stories Worth Telling

 

 


 

Eggcitables!

Eggs for Everyone

 

Eggs for everyone! Eggcitables is the newest leader in the shift to cleaner, healthier, plant-based ingredients. Whether you are making egg-free omelets for breakfast, baking a birthday cake, or developing your own egg-citing recipes - Eggcitables inspires you to continue creating all of the foods you love, without compromising on taste or nutrition. 

 


 

Eggcitables! - Fast Facts

Your name:  Hannah Chisholm

 

Year the company was started:  2018

 

Where are the products made: Middleton, Nova Scotia

 

What is the ‘key ingredient’ that makes your product line special? 

Chickpea flour - Eggcitables is the only Canadian plant-based egg product that uses Canadian grown & milled chickpeas to create a delicious & versatile substitute for eggs.

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Interview with Hannah Chisholm, Founder & CEO of Eggcitables!

LCG Foods sat down with Founder & CEO of Eggcitables!, Hannah Chisholm, and asked her some questions to better understand the brand's mission, core values, and other topics that we thought our retail partners might want to know.

 

What motivated you to start your company and create the products that we see today? 

I have suffered from anaphylactic allergies to milk, egg, nuts & shellfish my entire life. While it was rather difficult trying to find things to eat as a kid, by the time I started going to university - the dairy free product category had exploded. Due to the rise in veganism & plant-based eating - I was now able to enjoy amazing products like oat milk, dairy free cheese, vegan frozen pizza and so much more. It was during this time that I began to question - if all these dairy alternatives are becoming so popular, why hasn’t someone created an egg alternative to use for omelets, baking, ect? So with some research, lots of product testing & the drive to eat an “egg” for the very first time, I created Eggcitables plant-based egg. 

 

What are your company’s core values?

Eggcitables aims to be a leader in the global shift towards healthier, plant-based ingredients. We believe Eggs should be for Everyone.  

Eggcitables' mission is to create the most functional and accessible substitute to eggs so everyone is included and inspired. We are committed to using only simple, clean, high quality ingredients sourced from right here in Canada. Making an environmental & social impact in our community is very important to us.
 
Inspiration - A feeling or action that awakens us to new possibilities by allowing us to transcend our ordinary experiences and limitations.  


Inclusion - To embrace & support all .


Fun - A feeling of amusement, light-hearted pleasure or joy. It is the enjoyment of life’s simplest moments.

 

If you could tell a retailer three things about what makes your brand different, what would they be?

1. Mission-Driven. Eggcitables is a female founded organization that operates in partnership with Canadian suppliers, local food producers & social enterprises. Eggcitables is dedicated to making an environmental & social impact in the community.  


2. Shelf Stable. Unlike many competitors, Eggcitables plant-based egg products come as a dry mix which has a 12 month shelf life. Eggcitables is lightweight, easy to ship, and stores at room temperature. 


3. Versatile. Eggcitables plant-based egg can replace eggs in 95% of recipes. They are incredibly functional and easy to use. You can create omelets, scrambles, use it in baked good recipes, in batters, as a binding agent & so much more.  Commitment to offer premium quality food products that represent great value. 

 

What are some challenges you've had to overcome to bring your business to its current state?

Starting a business right after university was one of the most difficult, but rewarding, decisions I've ever made. During my studies in university, I used the concept for Eggcitables in several class projects - but I was not entirely sure if I wanted to pursue the venture right after university. It was incredibly hard to fund & grow a start-up business with no salary, no savings along with looming student debt. While getting my business off the ground, I had to move back in with my parents and work as a waitress part time until I could transition to my business full time. It’s still pretty challenging as a young entrepreneur, but I love this business and I wouldn’t trade it for anything!

 

What do you enjoy doing outside of work?

Outside of Eggcitables, I also DJ at several local EDM events & music festivals. I love electronic dance music & have been attending festivals for 12 years. I love the outdoors; camping, hiking & any activity that has to do with the ocean. In the summertime, you can often find me at the beach or out on my dad’s fishing boat. I really enjoy cooking & creating challenging recipes from various different cuisines.  

 

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  Check out all the items from Eggcitables Here!


 

Why LCG Foods?

If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.

 

At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.

 

We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.

 

Get started today by browsing all the Eggcitables!, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.

 


Request Wholesale Pricing - Account Setup