LCG Foods Distribution is currently hiring for the following roles

 

Associate Brand Manager / e-commerce specialist (Full-Time, Permenant)

Position Summary

If the thought of playing a pivotal role in the evolution of a rapidly expanding company in the healthy food industry appeals to you, then this position may be perfect for you. Brands like Krisda, Carbquik, Anthony's, and many more are all associated with LCG Foods, making them a market leader in the healthy and nutritious food sector.

For the position of Associate Brand Manager at LCG Foods, we need a self-starting marketer. This position reports to the General Manager and is responsible for providing assistance to the company's most important brands in Canada. The ideal candidate will have strong analytical, project management, problem-solving, and creative skills. Candidate will be responsible for leading/owning all projects and product lines, as well as supporting the day-to-day operations of the overall brand, and developing in-depth knowledge of our key product categories (s).

Main responsibilities include:

  • Lead or support the execution of aligned Marketing strategy (through annual Brand Planning process) in partnership with cross functional team members.

  • Manage online merchandise presentation on the ecommerce and execute effective position of products-based Season, on sale, inventory, newness, and trends

  • Minimum 4 years of experience managing Amazon ads and a good understanding of Google, Walmart and eBay ads.
  • Lead the execution of digital marketing plans related to owned (social media, website), earned (influencer, consumer) and paid/e-tail (Amazon) channels.

  • Completely responsible for the Amazon marketing activities (Amazon Sponsored Product, Sponsored Brand, Sponsored Display, PDAs, DSP, etc.) across our brands and also Amazon SEO (get us to the top) along with other marketplace initiatives.

  • Leverage key consumer/customers insights to help develop strategies that build competitive advantage across the 4Ps (Product, Price, Place, Promotion) across multiple segments and channels.

  • Perform regular analysis on sales performance and the results of marketing programs to provide recommendations as to the optimization of future initiatives.

  • Manage asset creation for POS: Amazon, Bay.com, Costco, our website and e-commerce content, e-mail marketing, deal sheets, price lists, trade shows and events, partnerships/sponsorships/influencers, social media, and other digital initiatives.

  • Develop & execute solid launch plans to successfully bring new products to the market.

  • Manage and track monthly brand spending against itemized budgets.

  • Other duties/projects as assigned
  • Having worked for Amazon support or advertising team would be a plus.

 

Qualifications and Skills:

  • Required: University Degree in the Business,economics, marketing or engineering.
  • Preferred: Post graduate degree in Business, economics or marketing.

  • 3+ years of experience managing online stores in Amazon, Walmart, e-Bay, Costco, Shopify, Magento, and the most well-known e-commerce platforms for sellers, consumer packaged goods, or natural industries.
  • 2+ years of experience in creating A+ content & brand store pages.

  • Preferred: 2-3 years of direct Amazon and Amazon FBA experience.

  • Strong analytical skill set with the ability to distill complex data into clear conclusions and recommendations.

  • Good grasp of how to set KPIs, measure, and optimize for continuous improvement.

  • Be passionate to build and grow brands, with ‘can-do’ attitude and a willingness to challenge the status quo.

  • Experience working cross-functionally in a medium-to-large organization with key internal and external stakeholders.

  • Agile and able to pivot in a fast paced ever changing environment.

  • Strong project management, time management, and prioritization skills.

  • Good Microsoft Office skills, including excel and power point.