Nut Crumbs - Stories Worth Telling
Eat well - from my kitchen to yours!
Nut Crumbs are the first bread crumb alternative on the market that are keto, paleo, vegan, gluten-free, and delicious! They are made of premium nuts and spices and can replace breadcrumbs in all your favorite recipes. Nut Crumbs infuse flavour and texture into all your favourite dishes, without the guilt! You can maintain your healthy lifestyle while still “breading” your food with a low carb, healthy, nut-based bread crumb alternative.
Nut Crumbs - Fast Facts
Your name: Susan Laughlin
Year you started your company: We launched in August of 2017
Where is your product made: All our products are made in San Diego, California. We are also headquartered in San Diego.
What is the ‘key ingredient’ that makes your product line special:
We use only premium nuts and spices and no filler!
Interview with Susan Laughlin, President of Nut Crumbs
LCG Foods sat down with Nut Crumbs' president, Susan and asked her some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
1. What motivated you to start your company and create the products that we see today?
A year after I had my first born son, I was still hanging onto excess baby weight that I couldn’t seem to shake. It was time for me to make some lifestyle changes. My husband, Scott and I embarked on a paleo journey and the weight fell off...Scott had gained some baby weight too! As a self-proclaimed foodie and wannabe chef, I had to learn to adapt my culinary ways to satisfy my taste buds, while adhering to my new healthy lifestyle. A New Jersey native, I had a deep love of all things breaded. Knowing bread was no longer an option, (except on occasion) I created my very own all natural, gluten free, Paleo bread crumb alternative. After sharing my creation with all my family and friends to countless satisfied taste buds, I knew I couldn’t keep this secret to myself, alas, Nut Crumbs was born!
2. What are your company’s core values?
Appel Foods is passionate about providing wholesome, innovative, and delicious nut-based alternatives that replace traditional cooking methods.
3. If you could tell a retailer three things about what makes your brand different, what would they be?
Appel Foods is a woman owned, grass roots business. Our product, Nut Crumbs, is the first nut-based bread crumb alternative on the market. Our products are all vegan, keto, gluten-free without compromising on taste!
4. What are some of the challenges that you’ve overcome to bring your business to its current state?
It’s been challenging starting a specialty food business without a huge financial backing. Nut Crumbs started with a $5,000 investment from my savings in 2017. We’ve had to be very strategic in our growth strategy and are now finding ourselves on shelves next to legacy food companies that have been around for a very long time. It’s very exciting!
5. What do you enjoy doing outside of work?
I love to cook (obviously)! I also have three young boys who keep me very busy.
Nut Crumbs - Featured Products
Nut Crumbs infuse flavour and texture into all your favorite dishes, without the guilt! You can maintain your healthy lifestyle while still “breading” your food with a low carb, healthy, nut-based bread crumb alternative. All Nut Crumbs products are gluten-free, keto-friendly, paleo-friendly, vegan, and all natural!
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by learning more about Nut Crumbs or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.