PB2 Powdered Peanut Butter - Stories Worth Telling
PB2 Powdered Peanut Butter
The Original Powdered Peanut Butter – Embrace Your Balance
Here at PB2, finding the balance in everyday life, feeling confident in your choices, and just being present each day is what we believe in. We launched our company in 2007 with a mission of helping you do just that, through our plant-based product line. Continuously we are working with our family of farmers to create simple and pure products which will help you live both better and happier. We take our time because we believe that food can be healthy and delicious both at the same time. Eat what you love. Love what you eat. Choose PB2.
PB2 Powdered Peanut Butter - Fast Facts
Year the company was started: 2007
Where are the products made: Tifton, Georgia
What is the ‘key ingredient’ that makes your product line special?
Interview with the Sales and Marketing Team of PB2 Foods
LCG Foods sat down with the Sales and Marketing Team of PB2 Foods Inc, and asked them some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
What motivated you to start your company and create the products that we see today?
The founder of PB2 Foods Inc was motivated by a challenge. In 2007, PB2 Foods Inc was created after a meeting with a United States Department of Agriculture Deputy Under–Secretary. The USDA challenged us to find new uses for the 1.1 billion pounds of surplus peanuts owned by the department. The company, PB2 Foods Inc, was founded as an agricultural research company and began developing powdered peanut butter products. The first two products that pioneered this category were The Original PB2 Powdered Peanut Butter and PB2 Powdered Peanut Butter with Cocoa. From there, the rest is history.
What are your company’s core values?
Since we pioneered, PB2 Foods has been committed to perfecting our technique. We are continually working with our family of farmers to create pure and simple products to help you live better and happier. Our expert roasting methods create the cleanest, best tasting products, and we are mindful of each step along the way. At PB2 Foods, we are on a mission to improve our community, connect farmers to families, and inspire healthy, balanced living. We believe that our line of plant-based products can help you find the balance in everyday life, feel confident in your choices, and be present every day. We believe that food can be both healthy and delicious at the same time.
If you could tell a retailer three things about what makes your brand different, what would they be?
a. PB2 is the Original Powdered Peanut Butter. We are the creators, the inventors, the pioneers to powdered peanut butter. We were the first company to market with these products.
b. Close to the source. Our headquarter’ is located in the heart of the peanut country. Did you know that peanuts are one of the main crops grown in Georgia? Our team has developed relationships with peanut farmers, sellers, and buyers.
c. The brand PB2 has brand loyalty. People know who we are because we were first to market, and we were the only powdered peanut butter company for some time. People know and trust our brand.
What are some of the challenges that you’ve overcome to bring your business to its current state?
When PB2 Foods Inc was founded and created its first two powdered peanut butter recipes, they initially took to internet sales. As consumers discovered and tried, the product demand grew quickly. As consumer demand increased, retailers across the country began to reach out. In 2008, PB2 Foods launched its two powdered peanut butter in a brick and mortar retail store. Once the items were placed in one retail store, many others followed. Switching from internet sales to brick-and-mortar retail and a quick jump in demand was one of the first challenges that PB2 Foods had to overcome to bring the business to where it is today.
What do you enjoy doing outside of work?
At PB2 Foods, we believe in finding the balance in everyday life. Our PB2 Family is a diverse group of people from all different walks of life. We all enjoy spending quality time with our families and friends when not at work. Our team stays active in our personal lives, but we also stay active in our communities. We support our local schools, businesses, and non-profits, by participating in races, giving presentations to students, and donating our time. We also fundraise for United Way by doing food drives and Toys for Tots.
PB2 Powdered Peanut Butter - Featured Products
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing all the PB2 Powdered Peanut Butter, or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.