SmartSweets - Stories Worth Telling
SmartSweets - Healthy Gummy Bears & Treats
Great tasting candy & sweet treats with less sugar? That's what Smart Sweets is all about, and they really go above and beyond the call of duty in their quest to provide the best sugar-free candy you've ever tried. With SmartSweets on your store shelves, you'll have a premium Canadian brand that tastes great and has a wholesome brand message that resonates with health-smart Canadian consumers.
SmartSweets - Fast Facts
President: Tara Bosch
Year the company was started: 2015
Company brand tagline: Kick Sugar, Keep Candy
Where are the products made: Vancouver, British Columbia
What is the ‘key ingredient’ that makes your product line special?
Stevia and plant-based fibre.
Interview with Tara Bosch, President of SmartSweets
LCG Foods sat down with SmartSweets' President, Tara Bosch, and asked her some questions to better understand the brand's vision, core values, and other topics that we thought potential retail partners would want to know.
What motivated you to start your company and create the products that we see today?
Growing up I developed an unhealthy relationship with food, affecting my self-esteem and body image. As I got older, it became apparent that healthy relationships in all aspects of life come from smaller, smarter choices. In a conversation with my grandmother at her kitchen table, I learned that she regretted consuming so much excess sugar over the years, especially from one of our favourite treats to enjoy together – candy.
It was this conversation coupled with my personal journey that sparked my exploration into the shocking reality of sugar. I learned that on any given day we consume in excess of 70 grams of sugar and Americans spend an estimated $1 trillion yearly fighting the damaging health effects of sugar, ranging from obesity to cancer. However, not one confectionery player is addressing sugar reduction in a natural way.
Equipped with my belief that we should feel good about enjoying the foods we love, I bought a gummy bear mould from Amazon and began recipe testing in my kitchen on a quest to create the first candy that kicks sugar.
What are your company’s core values?
a. Curious Innovators - We are innovators and harness our energy to relentlessly create solutions- All ‘problems’ are opportunities hidden in disguise.
b. Celebrating Individuality - We believe the uniqueness and individuality of each squad member makes us stronger as a whole.
c. Fuelled by Passion - We are fuelled by tenacity, passion, and embrace change.
d. Extreme Ownership - We have a deep sense of accountability, show up with grit, and lead without ego.
e. Honouring Relationships - We are honoured to be included and to be part of our customers’ journey. We are grateful of those that support us – Customers, partners and each other.
If you could tell a retailer three things about what makes your brand different, what would they be?
a. 3g sugar per BAG, 80-90 calories per BAG
b. Taste! We innovate delicious candy, without the sugar.
c. Kick sugar naturally - Free from added sugar, sugar alcohols, and artificial sweeteners
What are some of the challenges that you’ve overcome to bring your business to its current state?
I think it’s important to own your idea and your confidence in the ability that you are capable of making it happen. I really think confidence is everything and key to growing an idea into a business. “Whether you believe you can or can’t, you’re right!” is one of my favourite quotes. When you believe you are capable and are equipped with confidence, any challenge that comes your way (whether it’s related to being young, or not) you’ll overcome.
What do you enjoy doing outside of work?
I have two dogs - Coby, a sheltie, and Wonka (Short for Willy Wonka), a Pug x Boston Terrier. I love taking them into the outdoors to explore nature!
SmartSweets - Featured Products
SmartSweets is tackling one of the largest problems with our everyday food - SUGAR!
Who doesn't love sour gummy bears? SmartSweets packs an unexpected health benefit you don't typcially see in sweet treats, a full day's worth of dietary fibre! Smart Sweets are available in five different flavours, with each bag containing just 80 calories, 3g of sugar, and 80mg of sodium.
Help other Canadians improve their health, while still satisfying their sweet tooth - get SmartSweets on your store's shelves today.
Why LCG Foods?
If you own or manage a health food store, you know it’s hard work to maintain a successful business. From developing customer loyalty, to managing costs, to staying competitive with the big grocery store down the street, we get that you want your suppliers to work as hard as you do.
At LCG Foods Distribution, we carefully curate a lean wholesale catalog of only the hottest natural food products, with new product launches every few weeks. Whether your store values organic, non-GMO, vegan, gluten-free, or keto, we have the products your customers are looking for, before they know they’re looking for them.
We offer straightforward, no-nonsense pricing, and ordering can be done easily online, by email, or over the phone with your account manager. All orders are processed on-demand from our distribution centres in Ontario and British Columbia, with Canada-wide service.
Get started today by browsing all the Smart Sweet gummies , or take a look at our full product offering, then, if you'd like to explore wholesale pricing for your business, simply complete the form below and an LCG Foods representative will get in touch with you within 2-4 hours during the work week.